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TAG Heuer watches were made to keep up with you. With the motor racing world’s support (and being the first watchmaking brand to sponsor the Formula 1 World Championship), how can you not trust a watch brand like TAG Heuer? Founded in 1860 by Edouard Heuer, the watch company has always had two main foundations - technical innovation and family leadership. TAG Heuer watch collections include all their classics, Monaco, Carrera, Formula 1, Link, Autavia and Aquaracer. The watch brand also has a smartwatch collection, TAG Heuer Connected.